About me

👋 Hi, I’m Hoa , but you can call me lilohoa

My name is Hoa, which means “flower” in Vietnamese.

I was born in Bắc Ninh, a small northern province in Vietnam, and moved to Ho Chi Minh City when I was three.

Since then, Saigon has been my true hometown

☕ Coffee is a big part of life here. My favorites? Cà phê sữa đá, bạc xỉu, cà phê cốt dừa, and of course, cà phê muối. Each one is a little sip of home.

My journey into design began with something small: customizing blog themes when I was younger. I didn’t know it then, but the joy of arranging colors, choosing fonts, and making things “feel right” would one day become the foundation for everything I do.

I studied Multimedia Design at FPT Arena, and from there, I stepped into the world of UX/UI.

Over the past 7+ years, I’ve worked across a wide range of projects, from designing websites and apps to motion graphics, branding, and even social content. But through it all, one thing has never changed: my curiosity : about people, ideas, and the little things that make life meaningful.

Design, to me, is not just about how things look. It’s about how they feel, how they connect, and how they make someone’s day a little better.

🌸 Why “lilohoa”?

The nickname “lilohoa” began way back when I was still in school.

At the time, I was a big fan of Lindsay Lohan, especially her roles in Lucky and Freaky Friday. I loved how people called her “Lilo”. It sounded fun, bright, and just a little quirky.

One day, I went home, created my very first email account, and typed in: lilohoa - a mix of “Lilo” and my name, Hoa.

Later on, I discovered that “Lilo” is also the name of the little girl in Lilo & Stitch : someone kind-hearted, different, and deeply curious, just like I’ve always felt.

In Hawaiian, “Lilo” means to give. And looking back, that’s exactly what design became for me: a way of giving. Giving stories, emotions, and tiny sparks of joy.

What started as a playful nickname has grown into something much more.

Today, “lilohoa” is who I am when I create. With curiosity, warmth, and a whole lot of heart.

If you’ve made it this far, thank you for being here. Whether you’re a fellow creative, a curious visitor, or someone just passing by I hope something in my work or words sparks a little joy in you too.

Made with 💕 in Sai Gon, Viet Nam

Lilohoa